Website Assessment Criteria - Link Analysis
Link analysis is an integral part of website assessment criteria. Without analyzing your site's links, it won't be possible to assess their performance. In evaluating links, we need to discover the quality of the links which matters more than the number of them.
Considering this website assessment criteria on your competitors' web sites, you need to see how many quality links they've gained.
Qualitative Link Analysis for Inbound links
Website assessment criteria demands your link analysis to be well-taken care of. What gives higher search engine position to your competitors is the quality of the links not the number of them.
To succeed in achieving good position in search engines and surpass your competitors, a combination of the following consideration in link analysis can help you get to the top of the search engine result pages (SERPs):
- The topic and the content of the link-sending web page in which the link is located matters very much. There should be content-relevancy within the link-sending page. If your link directs the page visitors to an electronic circuit design website from a free online spiritual consultation web page, that link will worth you very little.
- It's preferred not to have a link from a web page with lots of outgoing links. Google regards pages with more than 100 outbound links as spamming pages. In a sense, they're considered "Free for All" (FFA) link pages. Besides, an outgoing link shares the ranking of its originating page with the link-receiving page. In such pages with lots of outbound links, no remarkable amount of ranking is left to be carried away to your site.
- If your links are coming from a directory or web guide, make sure you submit them to their topical directories or web guides focusing on the same subject matter. It's always very important to choose the right category, because it helps the searchers find you more easily.
- As a rule in website assessment criteria, you should consider the context in which your links are posted. If the keywords of that page are your keywords and your link is as close to those words as possible, you'll be in good shape.
- It's very important to have your keyword or keyphrase within your inbound links (anchored text). Although it's good to have such strings of keywords at your incoming texts, it's recommended not to receive links with the same wording many times. Instead, try to change them while using other variants of the same topic with your keyword in it.
- The pagerank of the link-sending web page is also an important factor. The higher the ranking, the better. It could then help your ranking as well as your position in the search engine result pages.
- The incoming link shouldn't have a "nofollow" attribute as it won't help your ranking. Make sure the link-sending page hasn't added this attribute to your carefully-planned inbound link, or it could make all your efforts ineffective. Of course, you may accept it if it brings you lots of traffic.
- It's always recommended to receive links from authority pages like those of .edu or .gov websites. If you have great contents, they will post a link to you and this helps you a lot with your search engine position.
Qualitative Link Analysis for Internal links
Search engines pay attention to the anchored texts within your website. If your site keywords are present at the wording of your internal links, you'll catch search engines' attention. They like to see this.
As website assessment criteria demands, pay attention to the format of the internal links. The most-liked internal link for website navigation are the html ones. Therefore, in link analysis, the textual ones are mostly appreciated. Sometimes, there are other forms of navigation menus like dhtml, java, graphic buttons, and so on. It's always best to add a set of your major internal links in html format, for example at the bottom of the page.
To help search engines go from page to page on your site and find other pages, make sure you have those search-engine-friendly internal links, text links too.
You can add a "nofollow" attribute to the web pages inside your site with which you don't want to share the ranking of other pages.
Qualitative Link Analysis for Outbound links
To have a good result in performing your website assessment criteria of link analysis, you need to observe the following points at your outbound links:
- It's known as a fact that the large number of outbound links from a page isn't appreciated. So, to have a proper linking strategy at your site, consider fewer outgoing links.
- Always post links to valuable web sites, the ones that are useful for your visitors in which they can find related content, service and products.
- The anchored text at your outgoing links could help the link-receiving page. So, it could be a short keyword-rich descriptive set of words.
- From time to time, check if any of your outgoing links are gone dead. By that, I mean you should make sure those links aren't broken and take your visitors to where you'd like them to go.
- Don't post lots of links from your link page. More than 100 links are considered spamming. Also, make sure you add some description to each entry. Otherwise, your web page will look like a mere link farm.
- Don't post links to bad neighbors like "Free for All" (FFA) pages or those that play tricks on search engines.
- Avoid creating pixel links from your web pages to other websites. Search engines consider this spamming.
You can add a "nofollow" attribute to the following websites:
- Those that are great sources of content, but don't exchange links with you,
- Those of which you're an affiliate,
- Those from which you get some confirmation like award-giving, guaranteeing, websites, and so forth.
As you can see without link analysis, it's not possible to please search engines. They should be kept happy so that you could use them as great sources of traffic for your site.
Written by Rahman Mehraby
Expert in Organic SEO & Website Promotion
Rahman Mehraby is a Search Engine Optimization specialist who stresses on Website Assessment and Organic SEO. He writes articles on legitimate SEO methods and how to boost website business.