Frequently Asked Internet Marketing
Questions
By Shelley Lowery
If you're just starting out on the Internet, learning
how to market your web site and products is an essential part of
your success. However, this is an area in which many new Internet
entrepreneurs struggle.
After receiving the same questions numerous times, I
have devised a list of the most frequently asked Internet marketing questions.
Question: "Is it true that people are making millions on internet?"
Answer: Although there are a few individuals that may
be making millions on the Internet, they are the exception -- not the rule.
Making money on the Internet requires a total
commitment and takes a great deal of time and effort. It's not going
to happen overnight, and it's not easy. However, if you take the
time to educate yourself and plan each step very carefully, you can
definitely make a nice income online.
For further information, read the article series
entitled, "The Birth of a Successful Internet Business."
http://www.web-source.net/internet_business_1.htm
Question: "I recently launched a new web site and
submitted it to the Search engines, but haven't received the first
visitor. Is there something I'm missing here?"
Answer: Although launching your web site and
submitting it to the Search Engines is a great start, it is only the
first step.
Many new Internet entrepreneurs believe that all they
need to do is launch their web site and visitors will automatically
start scrambling to their site. Unfortunately, it just doesn't work
that way.
Driving a steady stream of traffic to your web site
takes a great deal of time and effort. You must develop a strategic
marketing plan and continuously work it.
The best advice I can offer is this...get your link on
as many web sites as you possibly can. The more links you have
pointing to your web site, the more traffic you'll receive.
There are many ways you can obtain links to your site:
· Submit your site to the Search Engines and
Directories. · Exchange links with similar sites. · Provide a
service (For example, I provide a free syndication service. Every
web site displaying my content is also displaying my link.). · Write
articles and allow them to be freely published with your bylines.
I highly recommend that you use a combination of the
above traffic generating techniques.
If you would like to exchange links with other sites,
your first step will be to locate sites that are similiar to yours,
but not in competition. I recommend using a program called Zeus that
enables you to locate potential sites.
Although Zeus will enable you to set up a directory
and send out a template style invitation, I don't recommend using
these features. Not only is the directory very unattractive, but the
template invitation will most likely be deleted. You will be much
better off using the program to locate potential sites and
personally contacting your prospects.
You can download a free demo
here:
For further information in regard to developing a
marketing strategy, read the article series entitled, "Internet
Marketing Strategies." http://www.web-source.net/3steps.htm
Question: "I have my own product that I would like to
market on the Internet, but I have no idea where to start. Can you
give me some advice?"
Answer: Although the best way to market your products
is through your own opt-in list, many new marketers either haven't
started collecting their potential customers' email addresses or
their list is very small. So how can a new Internet marketer begin
advertising without an opt-in list? Start by placing paid ads in
targeted ezines.
Ezine advertising is one of the most effective forms
of advertising on the Internet. Many ezines sell ad space that may
include sponsor ads and/or solo ads. Although both types of ads can
be effective, solo ads will produce the best results.
Ezine advertising is not only highly effective, but
the rates are also very reasonable. Your results will vary depending
on the product, your ad, and the publication.
To learn the art of writing effective ezine ads, read
the article entitled, "Secret Formulas for Writing Headlines that
Sell." http://www.web-source.net/secret_formulas.htm
Visit the following web address for a list of some of
the most effective online publications:
http://www.ebookstarter.com/wdm/ezines.htm
If you're considering purchasing any type of
advertising, please make sure you start out small and test your ad's
response rate prior to spending any major money. There's a great ad
tracking script called LnkInLite that you can pick up completely
free. I highly recommend that you use this script to track all your
advertising ventures.
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
Once you have tested your ads and have an ad that's
pulling a good response rate, you can begin placing the ad in some
of the larger publications.
Question: "I don't have a product, but I'd really like
to learn how to market and make money on the Internet. I'm a
complete newbie and have no idea where to start. Can you help?"
Answer: Even if you don't have your own product, you
can still make money on the Internet. There are many products online
that have an affiliate program. Affiliate programs will pay you a
set commission for each sale.
Many good affiliate programs will provide you with
ads, articles and banners to assist you.
A good place to find affiliate programs is:
http://www.clickbank.com/marketplace/
Question: "What, in your opinion, is the best way to
market on the Internet, free?"
Answer: Writing articles and allowing them to be
freely published is the best way to market on the Internet.
By writing articles and allowing them to be freely
published, your articles will have the potential to be viewed by
millions of Internet users. They may be published by several ezines
with subscriber bases of a few hundred to several thousand. In
addition, they may be displayed in ezine archives or on high traffic
web sites.
Best of all, writing an article enables you to
advertise in ezines completely free. It just doesn't get any better
than that.
For further information, read the article entitled,
"Write for Publicity." http://www.web-source.net/write.htm
Your marketing efforts will play a major role in your
success. Whether you're marketing your web site, products or
services, you need a strategy. Plan your work then work your plan
and everything will fall into place.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web
design course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL
book. http://www.ebookstarter.com Visit Web-Source.net to sign up
for a complimentary subscription to Etips and receive a copy of the
acclaimed ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net .
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